Our Services
IMC Process Development
IMC Process Development
IMC Process Development
Integrated Marketing Communications is only integrated when everyone – both your internal and external agency teams – work together harmoniously
Blueprint has created a thorough and proven approach to developing a customized, scalable framework that gets you to truly great work
Brief Writing
IMC Process Development
IMC Process Development
Writing a solid brief is hard work. Like, really hard work. It requires collaborative thinking, simplicity, and the brevity that results from making informed choices
Blueprint will work with you to develop a tailored brief template, and a path to training your team to write focused, inspiring, and actionable briefs
Bespoke Solutions
IMC Process Development
Bespoke Solutions
What’s keeping you up at night? (really) If you’re struggling with a question, a concept, a solution... sometimes you just need a fresh perspective
Blueprint has an array of proven solutions to solve for issues that address your business needs. Click below for examples of past work. If we don’t have a product, we can talk about creating one for you.
IMC PROCESS DEVELOPMENT
We've been there...
Sometimes we get so excited about our new product… our new campaign… our new partnership, that we lose sight of how we’ll uniquely connect with people in a way that satisfies both our business needs and the way consumers define their relationships with our brand in the digital age.
And if you have an IAT (inter-agency team) working for you, it's critical to make sure that everyone is aligned on key truths, a strategic north star, and a consumer journey where each touch point is as impactful as possible.
A new or revised IMC process gives us the framework in which to solve for these critical alignments.
We’ll develop it in stages:
BRIEF WRITING
Oh, how we all wish this was truly farcical. But the reality is that, well… sometimes it’s not. If you can relate to this even a little bit, let’s talk about how we can make your briefs more choiceful, inspiring and actionable.
BRIEF AUDIT
We’ll evaluate a sampling of your recent briefs and identify strengths + key issues to address
TEMPLATE DEVELOPMENT
Based on the audit, we’ll develop a new or improved template that provides clear direction for everyone involved in its creation
TRAINING
How to use data to get to the right brief inputs, how to ask the “why-behind-the-why,” use data to get to the “guts of the whats” and narrow your strategic choices, and finally how to tell a story that inspires your teams
BESPOKE SOLUTIONS
COMPETITIVE WAR GAMING
COMPETITIVE WAR GAMING
COMPETITIVE WAR GAMING
It’s been done many times, many ways, but in the end, what are you actually doing with the information?
Our unique approach focuses on critical questions such as managerial motivation, realistic prediction, and plans for direct response to the actions that your competitors might take
BRAND PROMISE
COMPETITIVE WAR GAMING
COMPETITIVE WAR GAMING
A brand promise is more than a mission statement – it’s what your consumers and customers can expect you to give them
We’ll work with your senior executives across disciplines to delve deeply into what your brand promise should be, and how you can socialize it so that it’s practiced and lived into across teams
DEFINING INNOVATION
COMPETITIVE WAR GAMING
DEFINING INNOVATION
Innovation may be the most nebulous term in marketing – everyone has their own idea of what it looks like
We’ll help you arrive at a “shared” definition of innovation based on your organization’s appetite for risk, and develop a roadmap for your agencies to consistently bring you innovative work